Area report
Is South Ayrshire a good place to live?
South Ayrshire, Scotland
Report completeness: 85%. Score is based on the categories with data loaded for this area.
In short
South Ayrshire scores 66 out of 100 overall, which places it below the median of the 539 UK areas we have scored. Its biggest lead is cost of living, scoring 91 against the Scottish median of 81; its biggest shortfall is housing, 38 against 84.
- Nearest scored area: Ayr, about 16 miles away, scoring 73.
- Median overall score across the 539 areas in our index: 67 out of 100.
- Report completeness 85 per cent: categories without data are excluded rather than estimated.
How detailed is this report?
Open data is published at different levels of detail, and this report always uses the most granular level available rather than pretending otherwise.
- Point-level for this exact location: Healthcare (facilities within about 2 km, hospitals within about 8 km); Transport (stops within 800 m and the nearest railway station); Air quality (the 1 km grid cell containing this point).
- Council-level, covering all of South Ayrshire: Cost of living, Affordability, Housing, Employment, Broadband, Safety. Every postcode and town in the council shares these figures.
- Neighbourhood-level: Education (the surrounding intermediate zone of roughly 2,500 to 6,000 residents).
- Not scored here: Weather (the nearest Met Office historic station, Ballypatrick Forest, is 89 km away), too far to describe this location, so it is left out of the overall score.
Research this area further with trusted open data: HM Land Registry sold prices, ONS local area profiles, Ofcom broadband checker, Scottish Government statistics. This report is open-source intelligence: everything is built from published government and public datasets you can check yourself.
Affordability
Source: HM Land RegistryWith a ten per cent deposit, the average South Ayrshire home needs borrowing of 4 times a single UK median full-time salary of £39,039, inside the 4.5 times most lenders will go to, so one median earner can buy here. Try your own figures below.
Guidance only, using standard lending multiples and typical outgoings. Not a mortgage offer or financial advice. TrackPostcode.UK is not authorised or regulated by the Financial Conduct Authority; always seek independent professional advice before financial decisions.
Housing
Source: HM Land RegistryUK House Price Index for South Ayrshire, all property types. Steady growth scores best; sharp falls and overheating both score lower.
Crime and safety
Source: Scottish GovernmentAnnual recorded crime for all of South Ayrshire, from Scottish Government statistics. Police Scotland does not publish street-level data, so this is not comparable with English or Welsh reports. How safety is scored.
Weather and outdoors
Source: Met OfficeNo weather score for South Ayrshire. The nearest Met Office historic station, Ballypatrick Forest, is 89 km away, beyond the 40 km we accept, so its climate would describe somewhere else. Weather is left out of the overall score here rather than borrowed. Why.
Broadband and mobile
Source: Ofcom Connected NationsOfcom Connected Nations coverage for South Ayrshire: the share of premises that can get each service, not the share that has taken it up.
Schools and education
Source: DfE and devolved governmentsIntermediate zone (2011), three-year average. Source: Scottish Government (statistics.gov.scot). Each nation publishes its own measure, so this compares within Scotland only. How education is scored.
Healthcare
Source: OpenStreetMapCounted from OpenStreetMap around this exact point; a nearby GP and pharmacy carry the most weight. How it is scored. Contains OpenStreetMap data © OpenStreetMap contributors.
Employment
Source: ONS / NOMISONS Annual Population Survey for South Ayrshire, via NOMIS. Most UK councils fall between about 62% and 82% employment.
Environment
Source: Defra UK-AIRDefra modelled background air for the 1 km grid cell around this point (Crown copyright), scored against the WHO 2021 guidelines.
Transport
Source: DfT NaPTANDfT NaPTAN stops around this exact point. Twelve or more stops within 800 m, and a station within 1 km, each earn full marks.
Cost of living
Source: ONSAverage private rent for the Ayrshires rental area, from the ONS Price Index of Private Rents. Rent stands in for cost of living because it is the largest living cost and the one that varies most between places.
Lifestyle and amenities
Source: OpenStreetMapLifestyle data is being sourced. We only publish figures once they are loaded from OpenStreetMap, so nothing here is estimated or invented.
Who South Ayrshire suits
Of the 2 profiles we score, South Ayrshire suits retirees best, at 63 out of 100.
South Ayrshire is a markedly better fit for some households than others. It ranks in the top 18% of the 539 areas we have scored for students, and the bottom 27% for families. That gap comes from the same twelve categories weighted differently, which is why one overall score can never answer the question on its own.
| Household | Score | Standing | What it weights |
|---|---|---|---|
| Students | 73 | top 18% | Weighted towards cost of living, lifestyle, transport and safety. |
| Remote workers | 71 | top 38% | Weighted towards broadband, cost of living, environment and weather. |
| Young professionals | 64 | bottom 33% | Weighted towards employment, lifestyle, transport and broadband. |
| Retirees | 63 | bottom 28% | Weighted towards healthcare, safety, environment and cost of living. |
| Families | 61 | bottom 27% | Weighted towards schools, safety, housing and healthcare. |
The same twelve scores, weighted per household. Set your own weights in the relocation quiz.
Stands out on
- Cost of living
- Affordability
- Broadband
- Environment
Worth checking carefully
- Housing
- Transport
- Healthcare
Built only from the categories with data; 2 are still to load for this area.
How South Ayrshire compares
| Category | South Ayrshire | Scotland median | UK median | vs Scotland median | UK position |
|---|---|---|---|---|---|
| Cost of living | 91 | 81 | 72 | +10 | top 3% |
| Affordability | 96 | 94 | 68 | +2 | top 10% |
| Safety | 56 | 51 | 52 | +5 | top 38% |
| Employment | 52 | 50 | 59 | +2 | bottom 32% |
| Housing | 38 | 84 | 83 | -46 | bottom 6% |
| Transport | 32 | 75 | 75 | -43 | bottom 4% |
| Broadband | 87 | 88 | 88 | -1 | bottom 46% |
| Environment | 100 | 100 | 91 | 0 | top 8% |
| Healthcare | 4 | 40 | 52 | -36 | bottom 1% |
| Education | 48 | 42 | 40 | +6 | top 22% |
Medians and positions are across the 539 areas in our index. Safety and education are measured differently in each nation, so read those two rows against the Scotland median only.
What South Ayrshire does well. Measured against everywhere else in the index, the standouts are cost of living (91, 10 above the median).
Where it falls short. Housing (38, 46 below), transport (32, 43 below) and healthcare (4, 36 below).
Near South Ayrshire, and places like it
Of the 6 scored areas within about 50 miles of South Ayrshire, 5 score higher: Stranraer (76), Irvine (74), Ayr (73) and 2 others. South Ayrshire scores 66. Stranraer is ahead mainly on housing (+59), while South Ayrshire keeps the advantage on broadband (+19).
| Area | Distance | Where | Overall | Band |
|---|---|---|---|---|
| Ayr | 16 miles | South Ayrshire, Scotland | 73 | Very good |
| Stranraer | 25 miles | Dumfries and Galloway, Scotland | 76 | Very good |
| Irvine | 26 miles | North Ayrshire, Scotland | 74 | Very good |
| Kilmarnock | 28 miles | East Ayrshire, Scotland | 69 | Good |
| Barrhead | 41 miles | East Renfrewshire, Scotland | 64 | Good |
| Johnstone | 43 miles | Renfrewshire, Scotland | 73 | Very good |
Straight-line distances, so roads are longer. Any place not listed can be searched directly.
| Area | Where | Overall | Average gap |
|---|---|---|---|
| Milford Haven | Pembrokeshire, Wales | 64 | 8.9 |
| Consett | County Durham, North East, England | 72 | 9.7 |
| Haverfordwest | Pembrokeshire, Wales | 64 | 11 |
| Hebden Bridge | Calderdale, Yorkshire and The Humber, England | 66 | 11.1 |
| Redcar | Redcar and Cleveland, North East, England | 73 | 11.7 |
Average score gap across every category both areas have, so smaller is closer. Neighbouring areas are left out.
What a home in South Ayrshire actually costs
Source: HM Land Registry UK HPIThe average home in South Ayrshire is £172,205, 36 per cent below the median of the areas we have scored. With a ten per cent deposit of £17,221, repaying the rest costs about £999 a month, £348 more than renting at the local average of £651, and needs a household income of about £34,400 to borrow.
| Measure | Figure |
|---|---|
| Average property price | £172,205 (June 2026) |
| Change over 12 months | +9.9%, rising |
| Against our index median | 36% below the £270,569 median across every area we have scored |
| 10% deposit | £17,221 |
| 15% deposit | £25,831 |
| Price to earnings | 4.4 times UK median full-time earnings of £39,039 |
| Monthly repayment | £999 on a £154,984 mortgage (10% deposit, 6% over 25 years) |
| Against renting | £348 more than the £651 average monthly rent |
| Income to borrow it | About £34,400 a year at 4.5 times income |
Council-wide average across all property types; the multiple uses UK median full-time earnings (April 2025 (ONS ASHE)). Illustrative arithmetic, not a mortgage assessment or financial advice; TrackPostcode.UK is not authorised or regulated by the Financial Conduct Authority.
Air quality in South Ayrshire, against the limits
Source: Defra modelled background mapsFine particulates, at 4.0, sit inside the UK 2040 target of 10 and inside the World Health Organization guideline of 5, which few areas manage. Nitrogen dioxide, at 1.4, is well inside the UK limit of 40 and inside the WHO guideline of 10.
| Pollutant | South Ayrshire | UK objective | WHO guideline | Standing |
|---|---|---|---|---|
| Fine particulates (PM2.5) | 4.0 | 10 | 5 | Inside both |
| Nitrogen dioxide (NO₂) | 1.4 | 40 | 10 | Inside both |
Neighbourhood background levels from the Defra 1 km model; readings beside a busy road are higher. UK figures are the legal limit (NO₂) and 2040 target (PM2.5); WHO figures are health guidelines, not law.
Questions about South Ayrshire
Is South Ayrshire a good place to live?
South Ayrshire has an overall liveability score of 66 out of 100 (good) on TrackPostcode.UK, based on 85% of categories currently loaded. It scores best on cost of living and broadband. The score combines cost, affordability, safety, weather and more from open government data.
What is the crime rate in South Ayrshire?
South Ayrshire records about 462 crimes per 10,000 people a year (2025/2026), giving South Ayrshire a safety score of 56 out of 100. Figures are from Scottish Government statistics; Police Scotland does not publish street-level data to police.uk.
What is the weather like in South Ayrshire?
The weather section shows annual sunshine, rainfall and typical temperatures for South Ayrshire from Met Office climate data for the location.
How expensive is it to live in South Ayrshire?
Average private rent in the Ayrshires area is about £651 a month (Jun-26, ONS), giving South Ayrshire a cost-of-living score of 91 out of 100. Use the affordability calculator to estimate what you could comfortably afford here.
What are house prices like in South Ayrshire?
The average property price in South Ayrshire is about £172,205 (2026-06, HM Land Registry). Prices changed +9.9% over the year. See the affordability section for how that compares to local earnings.
Is South Ayrshire safe?
South Ayrshire scores 56 out of 100 for safety - good - measured from annual recorded crime per 10,000 residents across the South Ayrshire council area (Scottish Government statistics). That puts it in the top 38% of every area in our index. A safety score is a comparison with other areas rather than a guarantee about a street. The figure covers the whole council, so it says nothing about differences between its towns.
Can I afford to buy a house in South Ayrshire?
The average property in South Ayrshire costs about £172,205, which is 4.4 times earnings against assumed full-time earnings of £39,039 a year (ONS ASHE), giving an affordability score of 96 out of 100. Mainstream lenders usually cap borrowing at around four to four and a half times income, so a ratio above that generally means a larger deposit, a second income or a cheaper property than the local average. With a ten per cent deposit, repaying the rest costs about £999 a month at 6% over 25 years, £348 more than the £651 average local rent. The affordability calculator on this page estimates it from your own salary and savings.
How fast is broadband in South Ayrshire?
About 98.8% of premises in South Ayrshire can get superfast broadband of 30 Mbit/s or more, and 81.2% can get a gigabit-capable connection, giving a broadband score of 87 out of 100 (Ofcom Connected Nations). These are council-area availability figures - the share of premises able to order each service, not the speed any single line achieves - so check the exact address with the Ofcom broadband checker before committing to it.
What is the job market like in South Ayrshire?
74.3% of 16 to 64 year olds in South Ayrshire are in work (NOMIS latest, retrieved Sep 2026, ONS Annual Population Survey via NOMIS), giving an employment score of 52 out of 100. UK local authorities typically range from about 62% to 82%. This is a whole-authority figure, so it describes the local labour market rather than any one town within it.
Are the schools good in South Ayrshire?
The intermediate zone around this point records 5.41 on Average highest SCQF qualification score of school leavers (2022/23-2024/25), giving an education score of 48 out of 100. Each nation publishes its own attainment measure and they are not interchangeable, so education scores compare within England, Scotland or Wales and not across them. Scottish attainment is resolved to the intermediate zone around this point, which is finer than the council average used in England and Wales.
What is the air quality like in South Ayrshire?
For the 1 km grid square containing South Ayrshire, fine particulates (PM2.5) average 3.96 µg/m³ against a World Health Organization guideline of 5 and nitrogen dioxide averages 1.41 µg/m³ against a guideline of 10 (2024, Defra Pollution Climate Mapping, Crown copyright). That gives an environment score of 100 out of 100; an area meeting both guideline levels scores 100. These are modelled background concentrations for the square, not a reading taken at the roadside.
Are there GPs and dentists near South Ayrshire?
No GP surgery, pharmacy or dentist is mapped within about two kilometres of this point. 1 hospital is within about eight kilometres. That gives a healthcare score of 4 out of 100. Facilities are counted from OpenStreetMap and the score describes how close services are, not waiting times, capacity or clinical quality.
Does South Ayrshire have good transport links?
The nearest railway station is Girvan Rail Station, about 6.4 km away, and there are 2 bus, tram or metro stops within an 800 metre walk, giving a transport score of 32 out of 100. Stops come from the DfT NaPTAN dataset and are counted for this exact point, so the figure measures access rather than how frequently anything runs.
Which council area is South Ayrshire in?
South Ayrshire is in the South Ayrshire local authority, Scotland. It falls within the Girvan and South Carrick ward and the Ayr, Carrick and Cumnock parliamentary constituency. Cost of living, housing, affordability, employment, broadband and crime figures in this report are published at local-authority level, so every postcode and town inside South Ayrshire shares them. Education comes from the surrounding intermediate zone, and weather, amenities, healthcare, transport and air quality are measured for this point.
Is South Ayrshire a good place to retire?
South Ayrshire scores 63 out of 100 on our retirees profile, which is weighted towards healthcare, safety, environment and cost of living. That is 3 points below its general score of 66, because this profile weights the twelve categories differently. Every area we score is ranked on this basis at /best-for-retirement/.
Is South Ayrshire a good place for families?
South Ayrshire scores 61 out of 100 on our families profile, which is weighted towards schools, safety, housing and healthcare. That is 5 points below its general score of 66, because this profile weights the twelve categories differently. Every area we score is ranked on this basis at /best-places-for-families/.
How does South Ayrshire compare with the rest of Scotland?
South Ayrshire sits in the bottom 44% of the 539 UK areas we have scored. The median area in the index scores 67 out of 100. It is furthest above the benchmark for its nation on cost of living. It is furthest below on housing, transport and healthcare. Categories are compared against the area's own nation where the samples allow it, because crime and school attainment are measured differently either side of the border.
What are the best places to live near South Ayrshire?
Of the areas we have scored within about 50 miles of South Ayrshire, the highest are Stranraer (76 out of 100, about 25 miles away), Irvine (74 out of 100, about 26 miles away) and Ayr (73 out of 100, about 16 miles away). South Ayrshire itself scores 66. Distances are straight-line from this point, and each of those names links to its own full report.
Which places are most similar to South Ayrshire?
Across the twelve category scores, the closest matches elsewhere in Britain are Milford Haven (Pembrokeshire, Wales), Consett (County Durham, North East, England) and Haverfordwest (Pembrokeshire, Wales). Similarity is the average gap across every category both areas have data for, with immediate neighbours excluded, so these are places that score alike rather than places that look alike or sit nearby.
What area does this report cover?
Weather, local amenities, healthcare access, transport access and air quality are measured for this exact point. Cost of living, affordability, housing, employment, broadband and crime come from official statistics for the South Ayrshire council area, so nearby postcodes and towns in the same council share those figures. Education comes from the surrounding intermediate zone of roughly 2,500 to 6,000 residents. The "How detailed is this report" section explains each level.