TrackPostcode.UK

Area report

Is Ayr a good place to live?

South Ayrshire, Scotland

73 / 100
Very goodOverall score

Report completeness: 85%. Score is based on the categories with data loaded for this area.

75Remote workers
69Families
74Retirees
71Young professionals
78Students

In short

Ayr scores 73 out of 100 overall, putting it in the top 10 per cent of the 539 UK areas we have scored. Its biggest lead is healthcare, scoring 60 against the Scottish median of 40; its biggest shortfall is housing, 38 against 84.

  • Nearest scored area: Irvine, about 11 miles away, scoring 74.
  • Median overall score across the 539 areas in our index: 67 out of 100.
  • Report completeness 85 per cent: categories without data are excluded rather than estimated.

How detailed is this report?

Open data is published at different levels of detail, and this report always uses the most granular level available rather than pretending otherwise.

  • Point-level for this exact location: Healthcare (facilities within about 2 km, hospitals within about 8 km); Transport (stops within 800 m and the nearest railway station); Air quality (the 1 km grid cell containing this point).
  • Council-level, covering all of South Ayrshire: Cost of living, Affordability, Housing, Employment, Broadband, Safety. Every postcode and town in the council shares these figures.
  • Neighbourhood-level: Education (the surrounding intermediate zone of roughly 2,500 to 6,000 residents).
  • Not scored here: Weather (the nearest Met Office historic station, Eskdalemuir, is 91 km away), too far to describe this location, so it is left out of the overall score.

Research this area further with trusted open data: HM Land Registry sold prices, ONS local area profiles, Ofcom broadband checker, Scottish Government statistics. This report is open-source intelligence: everything is built from published government and public datasets you can check yourself.

96 / 100
ExcellentAffordability score
£172,205Average price2026-06
4.4xPrice to earningsvs UK median full-time salary
£39,039Earnings assumedONS ASHE, updated annually

With a ten per cent deposit, the average Ayr home needs borrowing of 4 times a single UK median full-time salary of £39,039, inside the 4.5 times most lenders will go to, so one median earner can buy here. Try your own figures below.

£
£

Guidance only, using standard lending multiples and typical outgoings. Not a mortgage offer or financial advice. TrackPostcode.UK is not authorised or regulated by the Financial Conduct Authority; always seek independent professional advice before financial decisions.

38 / 100
ChallengingHousing score
£172,205Average price2026-06
+9.9%Annual change

UK House Price Index for South Ayrshire, all property types. Steady growth scores best; sharp falls and overheating both score lower.

56 / 100
GoodSafety score
462Crimes per 10,000 peopleper year, council area
5,182Total recorded crimes
2025/2026Reporting period

Annual recorded crime for all of South Ayrshire, from Scottish Government statistics. Police Scotland does not publish street-level data, so this is not comparable with English or Welsh reports. How safety is scored.

Weather and outdoors

Source: Met Office

No weather score for Ayr. The nearest Met Office historic station, Eskdalemuir, is 91 km away, beyond the 40 km we accept, so its climate would describe somewhere else. Weather is left out of the overall score here rather than borrowed. Why.

87 / 100
ExcellentBroadband score
98.8%Superfast availabilitypremises with 30 Mbit/s or more
81.2%Gigabit availabilitypremises with 1 Gbit/s capable

Ofcom Connected Nations coverage for South Ayrshire: the share of premises that can get each service, not the share that has taken it up.

60 / 100
GoodEducation score
5.71Average highest SCQF qualification score of school leavers2022/23-2024/25
Intermediate zoneMeasured atabout 2,500 to 6,000 residents around here

Intermediate zone (2011), three-year average. Source: Scottish Government (statistics.gov.scot). Each nation publishes its own measure, so this compares within Scotland only. How education is scored.

60 / 100
GoodHealthcare score
6GP surgerieswithin about 2 km
7Pharmacieswithin about 2 km
4Dentistswithin about 2 km
3Hospitalswithin about 8 km

Counted from OpenStreetMap around this exact point; a nearby GP and pharmacy carry the most weight. How it is scored. Contains OpenStreetMap data © OpenStreetMap contributors.

52 / 100
FairEmployment score
74.3%Employment rateaged 16-64
NOMIS latest, retrieved Sep 2026Survey period

ONS Annual Population Survey for South Ayrshire, via NOMIS. Most UK councils fall between about 62% and 82% employment.

100 / 100
ExcellentEnvironment score
4.34 µg/m³PM2.5 annual meanWHO guideline: 5 µg/m³
5.82 µg/m³NO2 annual meanWHO guideline: 10 µg/m³
2024Data year

Defra modelled background air for the 1 km grid cell around this point (Crown copyright), scored against the WHO 2021 guidelines.

85 / 100
ExcellentTransport score
67Stops within 800 mbus, tram and metro
0.2 kmNearest railway stationAyr Rail Station
Point-levelMeasured atthis exact location

DfT NaPTAN stops around this exact point. Twelve or more stops within 800 m, and a station within 1 km, each earn full marks.

Cost of living

Source: ONS
91 / 100
ExcellentCost of living score
£651Average monthly rentall property types
Jun-26Data periodfor the Ayrshires rental area
20%Rent as share of payof UK median full-time gross pay

Average private rent for the Ayrshires rental area, from the ONS Price Index of Private Rents. Rent stands in for cost of living because it is the largest living cost and the one that varies most between places.

Lifestyle and amenities

Source: OpenStreetMap

Lifestyle data is being sourced. We only publish figures once they are loaded from OpenStreetMap, so nothing here is estimated or invented.

Who Ayr suits

Of the 2 profiles we score, Ayr suits retirees best, at 74 out of 100.

Ayr suits most households about equally: from the top 1% for students to the top 15% for young professionals of the 539 areas we have scored.

How Ayr ranks for each type of household
HouseholdScoreStandingWhat it weights
Students78top 1%Weighted towards cost of living, lifestyle, transport and safety.
Retirees74top 10%Weighted towards healthcare, safety, environment and cost of living.
Families69top 11%Weighted towards schools, safety, housing and healthcare.
Remote workers75top 14%Weighted towards broadband, cost of living, environment and weather.
Young professionals71top 15%Weighted towards employment, lifestyle, transport and broadband.

The same twelve scores, weighted per household. Set your own weights in the relocation quiz.

Stands out on

  • Cost of living
  • Affordability
  • Transport
  • Broadband
  • Environment

Worth checking carefully

  • Housing

Built only from the categories with data; 2 are still to load for this area.

How Ayr compares

Ayr compared with every other area we have scored
CategoryAyrScotland medianUK medianvs Scotland medianUK position
Cost of living918172+10top 3%
Affordability969468+2top 10%
Safety565152+5top 38%
Employment525059+2bottom 32%
Housing388483-46bottom 6%
Transport857575+10top 14%
Broadband878888-1bottom 46%
Environment100100910top 8%
Healthcare604052+20top 33%
Education604240+18top 14%

Medians and positions are across the 539 areas in our index. Safety and education are measured differently in each nation, so read those two rows against the Scotland median only.

What Ayr does well. Measured against everywhere else in the index, the standouts are healthcare (60, 20 above the median), education (60, 18 above the median) and cost of living (91, 10 above the median).

Where it falls short. Housing (38, 46 below).

Near Ayr, and places like it

Of the 6 scored areas within about 50 miles of Ayr, 2 score higher: Paisley (76) and Irvine (74). Ayr scores 73. Paisley is ahead mainly on housing (+57), while Ayr keeps the advantage on employment (+14).

Scored areas within about 50 miles of Ayr
AreaDistanceWhereOverallBand
Irvine11 milesNorth Ayrshire, Scotland74Very good
Kilmarnock12 milesEast Ayrshire, Scotland69Good
Barrhead25 milesEast Renfrewshire, Scotland64Good
Johnstone27 milesRenfrewshire, Scotland73Very good
East Kilbride27 milesSouth Lanarkshire, Scotland73Very good
Paisley28 milesRenfrewshire, Scotland76Very good

Straight-line distances, so roads are longer. Any place not listed can be searched directly.

Areas with the most similar scoring profile to Ayr
AreaWhereOverallAverage gap
BrighouseCalderdale, Yorkshire and The Humber, England685.8
DunfermlineFife, Scotland736.1
Merthyr TydfilMerthyr Tydfil, Wales706.2
Chester-le-StreetCounty Durham, North East, England746.6
KirkcaldyFife, Scotland726.9

Average score gap across every category both areas have, so smaller is closer. Neighbouring areas are left out.

What a home in Ayr actually costs

Source: HM Land Registry UK HPI

The average home in Ayr is £172,205, 36 per cent below the median of the areas we have scored. With a ten per cent deposit of £17,221, repaying the rest costs about £999 a month, £348 more than renting at the local average of £651, and needs a household income of about £34,400 to borrow.

The cost of buying in Ayr
MeasureFigure
Average property price£172,205 (June 2026)
Change over 12 months+9.9%, rising
Against our index median36% below the £270,569 median across every area we have scored
10% deposit£17,221
15% deposit£25,831
Price to earnings4.4 times UK median full-time earnings of £39,039
Monthly repayment£999 on a £154,984 mortgage (10% deposit, 6% over 25 years)
Against renting£348 more than the £651 average monthly rent
Income to borrow itAbout £34,400 a year at 4.5 times income

Council-wide average across all property types; the multiple uses UK median full-time earnings (April 2025 (ONS ASHE)). Illustrative arithmetic, not a mortgage assessment or financial advice; TrackPostcode.UK is not authorised or regulated by the Financial Conduct Authority.

Air quality in Ayr, against the limits

Source: Defra modelled background maps

Fine particulates, at 4.3, sit inside the UK 2040 target of 10 and inside the World Health Organization guideline of 5, which few areas manage. Nitrogen dioxide, at 5.8, is well inside the UK limit of 40 and inside the WHO guideline of 10.

Modelled background air quality in Ayr, micrograms per cubic metre
PollutantAyrUK objectiveWHO guidelineStanding
Fine particulates (PM2.5)4.3105Inside both
Nitrogen dioxide (NO₂)5.84010Inside both

Neighbourhood background levels from the Defra 1 km model; readings beside a busy road are higher. UK figures are the legal limit (NO₂) and 2040 target (PM2.5); WHO figures are health guidelines, not law.

Questions about Ayr

Is Ayr a good place to live?

Ayr has an overall liveability score of 73 out of 100 (very good) on TrackPostcode.UK, based on 85% of categories currently loaded. It scores best on cost of living and broadband. The score combines cost, affordability, safety, weather and more from open government data.

What is the crime rate in Ayr?

South Ayrshire records about 462 crimes per 10,000 people a year (2025/2026), giving Ayr a safety score of 56 out of 100. Figures are from Scottish Government statistics; Police Scotland does not publish street-level data to police.uk.

What is the weather like in Ayr?

The weather section shows annual sunshine, rainfall and typical temperatures for Ayr from Met Office climate data for the location.

How expensive is it to live in Ayr?

Average private rent in the Ayrshires area is about £651 a month (Jun-26, ONS), giving Ayr a cost-of-living score of 91 out of 100. Use the affordability calculator to estimate what you could comfortably afford here.

What are house prices like in Ayr?

The average property price in South Ayrshire is about £172,205 (2026-06, HM Land Registry). Prices changed +9.9% over the year. See the affordability section for how that compares to local earnings.

Is Ayr safe?

Ayr scores 56 out of 100 for safety - good - measured from annual recorded crime per 10,000 residents across the South Ayrshire council area (Scottish Government statistics). That puts it in the top 38% of every area in our index. A safety score is a comparison with other areas rather than a guarantee about a street. The figure covers the whole council, so it says nothing about differences between its towns.

Can I afford to buy a house in Ayr?

The average property in South Ayrshire costs about £172,205, which is 4.4 times earnings against assumed full-time earnings of £39,039 a year (ONS ASHE), giving an affordability score of 96 out of 100. Mainstream lenders usually cap borrowing at around four to four and a half times income, so a ratio above that generally means a larger deposit, a second income or a cheaper property than the local average. With a ten per cent deposit, repaying the rest costs about £999 a month at 6% over 25 years, £348 more than the £651 average local rent. The affordability calculator on this page estimates it from your own salary and savings.

How fast is broadband in Ayr?

About 98.8% of premises in South Ayrshire can get superfast broadband of 30 Mbit/s or more, and 81.2% can get a gigabit-capable connection, giving a broadband score of 87 out of 100 (Ofcom Connected Nations). These are council-area availability figures - the share of premises able to order each service, not the speed any single line achieves - so check the exact address with the Ofcom broadband checker before committing to it.

What is the job market like in Ayr?

74.3% of 16 to 64 year olds in South Ayrshire are in work (NOMIS latest, retrieved Sep 2026, ONS Annual Population Survey via NOMIS), giving an employment score of 52 out of 100. UK local authorities typically range from about 62% to 82%. This is a whole-authority figure, so it describes the local labour market rather than any one town within it.

Are the schools good in Ayr?

The intermediate zone around this point records 5.71 on Average highest SCQF qualification score of school leavers (2022/23-2024/25), giving an education score of 60 out of 100. Each nation publishes its own attainment measure and they are not interchangeable, so education scores compare within England, Scotland or Wales and not across them. Scottish attainment is resolved to the intermediate zone around this point, which is finer than the council average used in England and Wales.

What is the air quality like in Ayr?

For the 1 km grid square containing Ayr, fine particulates (PM2.5) average 4.34 µg/m³ against a World Health Organization guideline of 5 and nitrogen dioxide averages 5.82 µg/m³ against a guideline of 10 (2024, Defra Pollution Climate Mapping, Crown copyright). That gives an environment score of 100 out of 100; an area meeting both guideline levels scores 100. These are modelled background concentrations for the square, not a reading taken at the roadside.

Are there GPs and dentists near Ayr?

Within about two kilometres of this point there are 6 GP surgeries, 7 pharmacies and 4 dentists. 3 hospitals are within about eight kilometres. That gives a healthcare score of 60 out of 100. Facilities are counted from OpenStreetMap and the score describes how close services are, not waiting times, capacity or clinical quality.

Does Ayr have good transport links?

The nearest railway station is Ayr Rail Station, about 0.2 km away, and there are 67 bus, tram or metro stops within an 800 metre walk, giving a transport score of 85 out of 100. Stops come from the DfT NaPTAN dataset and are counted for this exact point, so the figure measures access rather than how frequently anything runs.

Which council area is Ayr in?

Ayr is in the South Ayrshire local authority, Scotland. It falls within the Ayr West ward and the Ayr, Carrick and Cumnock parliamentary constituency. Cost of living, housing, affordability, employment, broadband and crime figures in this report are published at local-authority level, so every postcode and town inside South Ayrshire shares them. Education comes from the surrounding intermediate zone, and weather, amenities, healthcare, transport and air quality are measured for this point.

Is Ayr a good place to retire?

Ayr scores 74 out of 100 on our retirees profile, which is weighted towards healthcare, safety, environment and cost of living. That is close to its general score of 73, so the weighting neither flatters nor penalises this area. Every area we score is ranked on this basis at /best-for-retirement/.

Is Ayr a good place for families?

Ayr scores 69 out of 100 on our families profile, which is weighted towards schools, safety, housing and healthcare. That is 4 points below its general score of 73, because this profile weights the twelve categories differently. Every area we score is ranked on this basis at /best-places-for-families/.

How does Ayr compare with the rest of Scotland?

Ayr sits in the top 10% of the 539 UK areas we have scored. The median area in the index scores 67 out of 100. It is furthest above the benchmark for its nation on healthcare, education and cost of living. It is furthest below on housing. Categories are compared against the area's own nation where the samples allow it, because crime and school attainment are measured differently either side of the border.

What are the best places to live near Ayr?

Of the areas we have scored within about 50 miles of Ayr, the highest are Paisley (76 out of 100, about 28 miles away), Irvine (74 out of 100, about 11 miles away) and Johnstone (73 out of 100, about 27 miles away). Ayr itself scores 73. Distances are straight-line from this point, and each of those names links to its own full report.

Which places are most similar to Ayr?

Across the twelve category scores, the closest matches elsewhere in Britain are Brighouse (Calderdale, Yorkshire and The Humber, England), Dunfermline (Fife, Scotland) and Merthyr Tydfil (Merthyr Tydfil, Wales). Similarity is the average gap across every category both areas have data for, with immediate neighbours excluded, so these are places that score alike rather than places that look alike or sit nearby.

What area does this report cover?

Weather, local amenities, healthcare access, transport access and air quality are measured for this exact point. Cost of living, affordability, housing, employment, broadband and crime come from official statistics for the South Ayrshire council area, so nearby postcodes and towns in the same council share those figures. Education comes from the surrounding intermediate zone of roughly 2,500 to 6,000 residents. The "How detailed is this report" section explains each level.